You’ve seen them. At the bus station or the malls, with their heads down and eyes stuck to their smartphones. Even though they are together in groups, they don’t make direct eye contact or utter any sounds to each other except to share a video or a Facebook post, since each is immersed in his or her own text message conversation or social media exchange. It’s no surprise that some of them may even be texting each other, even though they may be just a few feet away.
So what does the millennial generation mean for technology makers? In a way, it means that interactive technologies, from smartphones to websites to mobile apps, need to step-up and provide the most usable, self-guided, hiccup-free, efficient user experiences in history. Contrary to popular belief that millennials can make anything work, their expectations for slick user experiences are the highest ever.
That’s not all. The millennials also affect the way we now work. It is said that the millennials (those born between 1980 and 2000) will most likely make up about 75 percent of the global workforce by 2025. Furthermore, according to a survey by the Business Insider and News To LiveBy, 37 percent of the millennials left their first job just after two years. Needless to add, this puts a lot of pressure on today’s employers and the way they engage with their workforce. Because nearly 78 percent of millennials are strongly influenced by how innovative a company is when deciding if they want to work for a particular organization.
This means that even our place of work needs to create a setting where technology plays a vital role. Whether it’s video conferencing or off-site wellness programs, companies will have to step-up and create an environment for a generation that’s changing the game using technology.